How Bazaar builds a mixed FMCG container from 18 brands

The most common request we receive from a new buyer is not "send me a container of tomato paste". It is closer to "I want to test twelve products across four categories, and I want them in one shipment". Consolidation is the service that sits underneath almost everything Bazaar International Trade does, so it is worth explaining how it actually works.

Step one: the product list, not the price list

We start from the assortment rather than the price. A distributor entering a new market usually needs a shelf story: a snack line, a confectionery line, a breakfast line and one or two household items that keep the invoice value up. Our portfolio covers nine categories and more than a thousand active SKUs from eighteen partner manufacturers, so the assortment can be built without adding a second supplier — and without a second set of documents.

Step two: packing data before pricing

For every SKU we confirm the gross and net weight, the units per case, the case dimensions, the cases per pallet and the shelf life. This is the data that decides whether an assortment fits a 20ft or a 40ft container, and it is the reason we send packing details together with the offer rather than after it. A price that ignores cube is not an offer, it is a guess.

Step three: the loading plan

Our warehouse team builds the loading plan around weight distribution and product compatibility. Heavy grains and pulses go to the floor, light snack cases go on top, and household chemical products are separated from food where the destination market requires it. Products with different shelf lives are grouped so that the shortest-dated item still arrives with the coverage the buyer agreed to.

Step four: one document set

A mixed container only saves money if it does not multiply paperwork. Because every brand in the shipment is contracted through Bazaar, the buyer receives a single commercial invoice, a single packing list, one certificate of origin, and the health certificates and analysis reports the destination market asks for. Halal documentation is arranged where it is required.

Step five: repeat and refine

The first container is a test. The second is where the assortment gets sharpened: slow movers come out, fast movers get deeper coverage, and packaging or labelling is adjusted for the market. Because the manufacturers are our long-term partners, changes to case counts, label language or private label production can be arranged rather than merely requested.

Planning your first shipment? Send us your target categories and estimated volume and our export team will come back with pricing, packing data and a proposed loading plan.